Web Design & Digital Marketing Strategy

nail your offer so Customers Get it, Love it, and Buy it!

Market Positioning is the act of deliberately defining how you are the best at something that a defined market cares a lot about. Create your Positioning Canvas today with our template!

Signs of Poor Positioning:

Businesses struggle when their market positioning is unclear or doesn’t align with customer expectations.

You Have to Fix Positioning

Customers need to be able to easily understand what your product is, why it’s special and why it matters to them.

Our Positioning Canvas uses a framework that keeps you dynamic and responsive to market changes. 

Market Positioning Framework By April Dunford

THE PLAN

1. Gather Key Players

Assemble all essential stakeholders, including team members from marketing, sales, product development, and customer service. This diverse group will bring varied perspectives and insights critical for effective positioning.

2. Answer the 5 Positioning Questions

Address Dunford's five core positioning questions to clarify your product’s unique capabilities, target customer, market alternatives, key differentiators, and value messaging. This step ensures that everyone understands the competitive landscape and the product's unique place within it.

3. Complete the Positioning Canvas

Utilize the Positioning Canvas tool to visually map out your product's market position. This helps in aligning your team’s insights and solidifying the strategic direction by placing key elements such as customer segmentation, value proposition, and competitive differentiators into a structured format.

Download Our Positioning Template Today!

About Movement Maker

We are a family-owned business led by a dynamic husband-and-wife team.

 

Our mission is to empower businesses and cause-driven organizations through the creation of compelling written, visual, and digital experiences that inspire action and drive meaningful change.

Brett Owen

Founder & Web Designer

Leslee Owen

Co-Founder & Digital Marketing Strategist

Our Team

A combined 40+ years in the media and marketing industry allows us to work with top creative professionals:

Trusted by Many

Some of the organizations we've worked with:

Dave Galbraith
2 months ago
Brett Owen and Movement Maker have been a difference maker for us here at BreakThrough Moments. The combination of technologies that are totally User Friendly with a care and dilligence to clarity of messaging...these have been instrumental in moving us significantly forward in our organizational footprint. Plus, we just love Brett as a person. He approaches this work as a partnership. That's hard to find! He delivers even more than he promises. We strongly recommend Brett and Movement Maker.
Greg
a month ago
Brett and the Movement Maker team are a joy to work with. On time with deliverables, communication is effective and thorough, and the quality of work exemplary. I have worked with many design teams in the past and I would highly recommend Brett and MM as the go to team for website and design work.
Andrew Riley
2 months ago
Movement Maker is absolutely out of this world. I HIGHLY recommend this organization to anyone looking to increase web presence, enhance marketing, or launch a website. The Owens are personable, humble, reasonable, accessible...I can't say enough about them. Contact Movement Maker today!
Jennifer Smith
2 months ago
Brett and his team took our website from ok to outstanding! We get compliments on the looks, ease of navigation and informational often. Our website views, click throughs and engagement have all greatly improved. I highly recommend Movement Maker!
Lizzy Aranibar
2 months ago
Movement Maker is the best in the business! Fast, professional & communicative. You won’t be sorry you chose to go with this company for your web design and digital marketing!